Creating a digital presence for a large investments consultancy
SGG Group, the world’s fourth largest investor services group, rebranded in 2019 to become IQ-EQ, launching a new visual identity and corporate website. I helped in bringing the brand to life on the new iqeq.com website.
The power of duality on transitions and interactions
The new IQ-EQ identity highlights the duality of the company’s skills and culture, bringing together the rational with the emotional, the what with the why, the right brain with the left brain. This concept was made present throughout the digital experience.