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Creating a digital presence
for a large investments consultancy

SGG Group, the world’s fourth largest investor services group, rebranded in 2019 to become IQ-EQ, launching a new visual identity and corporate website. I helped in bringing the brand to life on the new iqeq.com website.

Launch iqeq.com   

Responsive Visual

The power of duality
on transitions and interactions

The new IQ-EQ identity highlights the duality of the company’s skills and culture, bringing together the rational with the emotional, the what with the why, the right brain with the left brain. This concept was made present throughout the digital experience.

Launch iqeq.com   

The power of duality
in the design system

The core concept of duality can be observed in the colour scheme, typography and layouts. Sometimes both poles will complement each other whereas sometimes they will subtract.

Design System
Iconography
Cards
Cards
Cards