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McDonald's Happy Readers: making reading fun for millions of kids

The Happy Readers® book offer is McDonald’s long-term mission to put millions of popular books into the hands of families, offering parents an exciting new book with every Happy Meal® promotion. While working at The Marketing Store, I’ve had the chance to conceptualise and design the Happy Readers® Android application, now available at McDonald’s restaurants all over the country.

Key Visual
Splash Screen
Library 1
Library 2
Library 3
Reader
App Icon