Digital launch for Snickers in Spain
Digital execution as part of Snickers chocolate bar launch strategy in the Spanish territory. Snickers was already present in Spain, but this was the first advertising effort in the country. Under the ¨Xtreme Snickers¨ concept, the brand sponsored action-packed and night-fun events as for the likes of Moto Grand Prix or Rock in Rio Madrid. Xtreme Snickers online community was developed to feed users with brand content, generate buzz and promote competitions.