E: contact@fliptheatom.co.uk

Peugeot RCZ:
digital launch campaign

AIS Spain was responsible for the national launch of Peugeot’s RCZ: an exclusive sport coupé addressed to young drivers. Featuring Ex-Formula 1 legend Marc Gené as brand ambassador, the “RCZ Style”. A luxurious launch event in partnership with Men Health’s magazine kicked off the campaign, reinforced in the coming weeks by PR and digital actions across channels. As a result, Peugeot Spain received over 1.200 test-drive requests for the RCZ within the first 6 weeks.

Campaign Strategy

Brand Ambassador:
professional race driver Marc Gené

Marc Gené, legendary spanish racer, member of the Ferrari F-1 Team and sports commentator on national television, was selected as Brand Ambassador for the digital campaign. He endorsed the core attributes of the car in a series of videos produced for YouTube. Click below to watch.

Click to watch video
Click to watch video
Click to watch video
Click to watch video
Website
Website
Website
Display Ad
Display Ad
E-mail Marketing