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Sonrisa Activia Challenge

Triggered via Facebook and Display Ads, this web-application engaged users' to participate in challenges facing a healthier life (ie. stop smoking, running in the morning etc). Users could either join existing challenges or create new ones to share with the community. Adittionally, the Activia Coach would invite and keep track of participants in the Bikini Challenge, a 14-day fitness challenge.

Concept
Join a Challenge
Create a Challenge
Challenge Page
Bikini Operation
Email mareting
Facebook Profile Page