Primeriti Summer Temptations
As an Art Director, I worked from brief to execution in order to bring to life this Summer-ish digital campaign for Primeriti, the flash sales website for fashionistas. Summer "temptations" were featured in a series of visuals in the initial phase of sales.
Sales push: Fall into Temptation
The second phase of the campaign ran 3 months later the initial launch, aiming to push the final days of sales. The concept was slightly changed to "Fall into temptation" and featured "irresistible discounts".