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Primeriti Summer Temptations

As an Art Director, I worked from brief to execution in order to bring to life this Summer-ish digital campaign for Primeriti, the flash sales website for fashionistas. Summer "temptations" were featured in a series of visuals in the initial phase of sales.

Convertible
Beach
E-mail activation
Pool
Ice-Cream

Sales push: Fall into Temptation

The second phase of the campaign ran 3 months later the initial launch, aiming to push the final days of sales. The concept was slightly changed to "Fall into temptation" and featured "irresistible discounts".

Bite
Sales E-mail Activation