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Primeriti Summer Temptations

As an Art Director, I worked from brief to execution in order to bring to life this Summer-ish digital campaign for Primeriti, the flash sales website for fashionistas. Summer "temptations" were featured in a series of visuals in the initial phase of sales.

Pure Temptation
CRM Activation

Sales push: Fall into Temptation

The second phase of the campaign ran 3 months later the initial launch, aiming to push the final days of sales. The concept was slightly changed to "Fall into temptation" and featured "irresistible discounts".

Fall into Temptation
Sales CRM Activation