Teaser phase: Let's get Private.
The first phase of the campaign lasted for a week and created buzz around a members-only private party promoted by El Corte Ingles. Users were incited to sign up for a free pass to enter the "VIP area".
Launch phase: Let's Primeriti.
The launch phase revealed the brand and kicked off the sales. During the launch day only, Primeriti achieved 150.000 new registered users and 8.000 Facebook fans, selling out its stock of DKNA luxury items in a matter of hours.
Click below to watch the campaign video.