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Primeriti digital launch:
Let's get Private

How do you launch an ecommerce flash sales brand for one of the largest largest departament stores chains in the world? Welcome to Primeriti, where top brands meet great discounts. Under the core message "Let's get private", the teaser phase of the campaign lasted for a week and created buzz around a members-only private party promoted by El Corte Ingl├ęs. Consumers were invited to sign up for a free pass to enter the "VIP area".

Phase 1 Landing Page
E-mail marketing
Display Ad

Launch phase: Let's Primeriti!

The launch phase revealed the brand and kicked off the sales. During the launch day only, Primeriti achieved 150.000 new registered users and 8.000 Facebook fans, selling out its stock of DKNA luxury items in a matter of hours. Click below to watch the campaign video.

Click to watch video
E-mail marketing
Youtube Masthead
Landing Page
Numbers