Hello Riders brand launch: from concept to execution
Hello Riders is a digital startup launched in March 2015, offering a road trip planning tool for motorcycle aficionados and aiming to connect the riders community. In this commissioned project, I was entirely responsible for the creation of the brand visual identity, iconography and illustrations. I also conceptualised and designed the responsive website from scratch.
Scrolling landing page
Hello Riders' website home page is an immersive experience. Not only it reflects the riders' journey through amazing landscapes, but also reveals the benefits of the product along the way.